Table of Contents
Editorial
Ana Pinto Borges
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Articles
Anabela Maria Bello da Silveira Baptista de Figu Marcos
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Julio Pombo-Romero, María Jesús Rodríguez-Gulías, David Rodeiro-Pazos
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Albert Miró
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Investigating the Relation between Factors Effecting Viral Marketing and Consumers’ Buying Intention
Bharti Motwani, Sharda Haryani
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Macarena Cuenca-Amigo
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Diogo Zapparoli Manenti
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Luis Otero-González, Dildora Ibrajimova, Milagros Vivel-Búa, Rubén Lado-Sestayo
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Pratheepkanth Puwanenthiren, Velnampy Thirunavukarasu, Balaputhiran Sathasivam
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