Corporate Social Responsibility for Strategic Distinctiveness: A Review

Svitlana Magalhães de Sousa Ostapenko

Abstract


Purpose: This study examines the relationship between Corporate Social Responsibility (CSR) and differentiation strategy, exploring how firms leverage CSR to respond to contemporary challenges such as automation, population aging, and climate change.

Design/Methodology/Approach: A systematic literature review was conducted following PRISMA guidelines, using the Web of Science (WOS) database, and identifying six main thematic perspectives: CSR as part of differentiation, CSR and competitive advantage/performance, consumer perception, factors influencing CSR adoption, specific implementation practices, and paradigm change.

Findings: The review shows that CSR integration within differentiation strategies generally enhances competitive advantage, consumer attitudes, and firm performance. Nonetheless, mixed results highlight contextual dependencies and the need for further research to clarify when and how CSR drives performance.

Originality/Value: By systematically classifying the fragmented literature into six perspectives, this study offers an integrative framework that advances understanding of CSR as a differentiation tool and underscores its potential in addressing societal megatrends.

Research Limitations/Implications: While the study synthesizes valuable insights, its reliance on published literature limits generalizability. Future research should examine industry-specific and cultural contexts for a more nuanced understanding.

Practical Implications: The findings suggest that strategically embedding CSR into differentiation strategies can create competitive advantage, strengthen stakeholder trust, and improve organizational resilience.

Social Implications: Beyond firm-level benefits, CSR-driven differentiation contributes to societal well-being and sustainable development, signaling a paradigm shift in the role of business.

Keywords: Corporate Social Responsibility; Differentiation Strategy; Competitive Advantage; Sustainability; Paradigm Change; Business Strategy.

DOI: https://doi.org/10.58869/EJABM12(1)/01


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References


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European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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