A ADOÇÃO DE PRODUTOS IOT PELO CONSUMIDOR PORTUGUÊS

Sara Raquel de Paiva Abreu Teixeira

Abstract


Objetivo: O objetivo principal deste estudo é identificar os fatores determinantes da adoção de produtos IoT pelo consumidor português.

Metodologia: Com base em uma revisão de literatura sobre a temática foram identificados os principais fatores que influenciam a IoT e os produtos IoT - utilidade percebida, facilidade de uso percebida, influência social, prazer percebido, custo, confiança, controlo comportamental percebido, segurança e privacidade, conhecimento em TI, conectividade, interatividade, telepresença / senso de presença, inteligência do produto, conveniência. Depois de identificados os fatores, utilizou-se o que para alguns autores é vista como metodologia qualitativa com análise quantitativa – o método Delphi. Foi solicitada a colaboração no estudo a um painel de especialistas na área da IoT para expressassem a sua opinião sobre a temática através de duas rondas de questionários. Dos 23 especialistas selecionados, na primeira ronda responderam 16 e na segunda 14.

Originalidade: A investigação na sua génese pretende saber quais são os fatores determinantes para adoção de produtos IoT com vista a desenvolver um modelo explicativo da adoção destes pelo consumidor português. Até quanto é do conhecimento não existe nenhum estudo que aborde a temática no âmbito do consumidor português. Assim sendo este estudo é importante para robustecer a temática no mercado português.

Resultados: Com este estudo verificou-se que os fatores que mais influenciam, do ponto de vista dos especialistas da área, a adoção de produtos IoT pelo consumidor português são a facilidade de uso percebida, utilidade percebida e conveniência.

 

Palavras-chave: Internet of Things; Smart objects; Produtos IoT; Adoção de tecnologia.

 

 

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[ENG]

Title: "Determinants of IoT Product Adoption by the Portuguese Consumer: DELPHI Method"

Abstract

Purpose: The main objective of this study is to identify the determining factors of the adoption of IoT products by the Portuguese consumer.

Methodology: Based on a literature review on the theme, the main factors influencing IoT and IoT products were identified - perceived utility, perceived ease of use, social influence, perceived pleasure, cost, confidence, perceived behavioral control, safety and privacy, IT knowledge, connectivity, interactivity, telepresence / sense of presence, product intelligence, convenience. After identifying the factors, we used what for some authors is seen as a qualitative methodology with quantitative analysis - the Delphi method. Collaboration in the study was requested from a panel of IoT experts to express their views on the topic through two rounds of questionnaires. Of the 23 experts selected, in the first round 16 answered and in the second 14.

Originality: The research in its genesis aims to know what are the determining factors for the adoption of IoT products in order to develop an explanatory model of their adoption by the Portuguese consumer. To the best of our knowledge there is no study addressing the issue in the Portuguese consumer context. Therefore, this study is important to strengthen the theme in the Portuguese market.

Results: With this study it was found that the factors that most influence, from the point of view of experts in the field, the adoption of IoT products by the Portuguese consumer are perceived ease of use, perceived utility and convenience.

 

Keywords: Internet of Things; Smart objects; IoT products; Technology adoption.



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European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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