European Journal of Applied Business and Management

Cardoso, Paulo Ribeiro, Universidade Fernando Pessoa, Porto. Universidade Lusíada do Porto. Portugal., Portugal

• Vol 7, No 4 (2021) - Articles
  Creative strategy and storytelling in advertising: conceptual systematization and empirical analysis of Brazilian restaurant brands
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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