European Journal of Applied Business and Management

Benati, Maria Antonia, Universidade de Taubaté - UNITAU, Brazil

• 2026: Special Issue on Marketing - Special Issue on Marketing: The Evolution of AI-Based Marketing: Trends, Challenges and Opportunities
  Artificial Intelligence as a Driver of Competitiveness in Micro and Small Enterprises: A Systematic Review on the Democratization of Data-Driven Marketing
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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