European Journal of Applied Business and Management

Golçalves, Márcia Fonseca, ISAG – European Business School, Portugal

• Vol 6, No 1 (2020) - Articles
  Promovendo a lealdade do consumidor com recurso ao marketing experiencial: uma perspetiva teórica
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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