European Journal of Applied Business and Management

García Martinez, Julio César, Universidad Politécnica de Victoria, México

• Vol 6, No 4 (2020) - Articles
  Influence of consumer product categorization on digital sales: The mediating effect of conversion rate
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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