European Journal of Applied Business and Management

Vazquez, Erik Ernesto, 1. Léonard De Vinci Pôle Universitaire, Research Center, 92916 Paris La Défense, France 2. Universidad Politécnica de Victoria, México 3. Universidad Anáhuac, Facultad de Economía y Negocios, México, France

• Vol 6, No 4 (2020) - Articles
  Influence of consumer product categorization on digital sales: The mediating effect of conversion rate
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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