European Journal of Applied Business and Management

Rosinha, António Palma, Instituto Português de Administração e Marketing (IPAM), UNIDCOM-IADE- and IPAM Lab, Portugal Instituto Piaget (RECI), Portugal, Portugal

• Vol 9, No 4 - Articles
  The role of trustworthy and entertaining content marketing in e-Commerce: Unveiling the key strategies for engaging consumer
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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