European Journal of Applied Business and Management

Cairrão, Álvaro

• 2026: Special Issue on Marketing - Special Issue on Marketing: The Evolution of AI-Based Marketing: Trends, Challenges and Opportunities
  Emotional vs. Functional Approaches on Instagram: The Disney Brand
  Abstract  PDF
• 2026: Special Issue on Marketing - Special Issue on Marketing: The Evolution of AI-Based Marketing: Trends, Challenges and Opportunities
  The emotional response to colour theory in e-commerce
  Abstract  PDF

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

Indexing:

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