The Evolution of AI-Based Marketing: Trends, Challenges, and Opportunities.

Jorge Remondes, José Alberto Carvalho dos Santos Claro, Belmiro do Nascimento João, Sandrina Teixeira, Francisco António Serralvo, Jorge Lopes

Abstract


This special issue explores how artificial intelligence is reshaping marketing through enhanced personalization, consumer engagement, and operational efficiency, while also addressing emerging ethical, technological, and competitive challenges in a digital, data-driven landscape.

   

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Copyright (c) 2026 European Journal of Applied Business and Management

 

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

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