Proposed Method for Assessing Organizational Competitiveness

Randal Victor Gibbin


Objective: Organizational competitiveness defines the degree to which an organization manages its competencies to generate sustainable profit and customer satisfaction, the proposal of methods that evaluate it has its relevance in guiding the review of the strategy. This article proposes a method of evaluating organizational competitiveness with defined steps, considering the stimuli of the external environment and the attributes of the business system.

Methodology: As a theoretical article, it is proposed, through bibliographic research of the body of knowledge on competitiveness, competitiveness models and business systems, a method of measuring competitiveness considering external stimuli (market, science and technology and society) and internal attributes (marketing, organizational and human capital).

Results: The proposed method, structured in 9 steps, defines a Competitive Readiness Index for each stimulus in the external environment and, applying the Analytic Hierarchy Process, ponders the degree to which the external stimuli are answered by the attributes of the business system. A vectorial sum of the Competitive Readiness Indexes for each stimulus determines the General Competitive Readiness Index.

Practical implications: This method can be applied to organizations in general, providing a measure of the degree of response to external stimuli, thus contributing to the review of the strategy.

Originality: This method has its originality in the use of Competitive Readiness Indexes and in the determination, by vectorial sum, of a General Competitive Readiness Index, holistically contemplating external stimuli and internal attributes.

Article classification: conceptual paper.

Keywords: competitiveness; business systems; business strategy.

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