Assessment of organizational competitiveness –Case study of a brazilian organization in the telecommunications sector

Randal Victor Gibbin, Renato Labbate

Abstract


Objective: The study of the relationship between management methodologies and competitive attributes is important for the assessment of competitiveness and definition of strategic guidelines. This work aims to assess organizational competitiveness by using the focus methodology (Agostinho et al., 2012) associated with the Likert scale, applied to a Brazilian organization in the telecommunications sector.

Methodology: The focus methodology provided the prioritization of 8 methodologies, out of a total of 47 analyzed. By researching secondary data, the degree of prevalence of these methodologies, expressed in the Likert scale, was determined.

Findings: It was found that of the 8 methodologies evaluated, 6 had a considerable degree of prevalence and 2 had medium and low prevalence. The less prevalent methodologies are related to the optimization of engineering, support, and maintenance processes, presenting themselves as improvement opportunities to enhance competitiveness.

Practical applications: It was concluded that the Focus Methodology was effective in determining the most adherent methodologies to marketing attributes and the Likert scale was satisfactory in assessing the degree of prevalence of these methodologies, so this method has potential application for measuring competitiveness in organizations in general.

Originality: This method has its originality by combining the focus methodology, proposed by Agostinho et al. (2012), with the Likert scale assessment, allowing a holistic analysis of organizational competitiveness, with potential for use in organizations in general.

Keywords: Competitiveness, management methodologies, focus methodology, strategic planning.


Full Text:

PDF

References


Al Serhan, Y., Julian, C.C. & Ahmed, Z. (2015). Using time to gain competitive advantage: a framework and analysis propositions. International Journal of Commerce and Management. 25(04), 456-465. https://doi.org/10.1108/IJCoMA-05-2013-0043.

Agostinho, O. L. (1995). Integração Estrutural dos Sistemas de Manufatura como Pré Requisito de Competitividade. Tese de Livre Docência, Universidade Estadual de Campinas, Campinas, SP, Brasil.

Agostinho, O. L. (2012). Proposal of adaptability indexes to support management of engineering and marketing systems. Proceedings of 6th European Conference on Information Management and Evaluation, Cork, Ireland, 102410. ISBN: 978-162276658-1.

Agostinho, O. L. (2014). Methodology to prioritize business and technology strategies to provide enterprise competitiveness. Proceedings of 2014 International Conference on Engineering, Technology, and Innovation – ICE 2014, Bergamo, Italy. https://doi.org/10.1109/ICE.2014.6871536.

Agostinho, O. L. (2015). Proposal of organization framework model, using business processes and hierarchical patterns to provide agility and flexibility in competitiveness environments. Procedia Engineering. 131, 401-409. https://doi.org/10.1016/j.proeng.2015.12.433.

Agostinho, O. L., Batocchio, A. & Silva, I. B. (2012). Proposal of Methodology to Balance, Correlate and Align Technology and Business Strategies to Competitiveness Organization Attributes. PMA 2012 Conference, Cambridge. UK. 11-13.

Agência Nacional de Telecomunicações (2021). Relatório Panorama Setorial de Telecomunicações. Brasília: ANATEL, 2021. Disponível em: https://informacoes.anatel.gov.br/paineis/acessos/panorama.

Asch, S.E. & Prentice, W.C.H. (1958). Paired association with related and unrelated pair of nonsense-figures. American Journal of Psychology. 71(1), 247-254.

Bhawsar, P. & Chattopadhyay, U. (2015). Competitiveness: Review, reflections, and directions. Global Business Review. 15(4), 665-679. https://doi.org/10.1177/0972150915581115.

Bhawsar, P. & Chattopadhyay, U. (2018). Evaluation of industry cluster competitiveness: a quantitative approach. Benchmarking: An International Journal. 15(7), 2318-2343. https://doi.org/10.1108/BIJ-02-2017-0022.

Bouranta, N. & Psomas, E. (2017). A comparative analysis of competitive priorities and business performance between manufacturing and service firms. International Journal of Productivity and Performance Management. 66(7). 914-931. https://doi.org/10.1108/IJPPM-03-2016-0059.

Cyrino, A. B., Parente, R., Dunlap, D. & Goés, B. B. (2017). A critical assessment of Brazilian manufacturing competitiveness in foreign markets. Competitiveness Review. 27(3), 253-274. https://doi.org/10.1108/CR-08-2016-0046.

Elkington, J. (1998). Cannibals with forks: The triple bottom line of 21st century business. Environmental Quality Management. 8(1), 37-51. https://doi.org/10.1002/tqem.3310080106.

Hongphisanvivat, S. (2011). New directions for competitiveness: a holistic value creation towards sustainability and success. 10th International Marketing Trends Conference, Paris, France.

Kosloff, S., Irish, S., Perreault, L., Anderson, G. & Nottbohm, A. (2017). Assessing relationships between conformity and meta-traits in an Ash-like paradigm. Social Influence. 12(1-2), 90-100. https://doi.org/10.1080/15534510.2017.1371639.

Kupalova, H., Artyukh, T., Bukharina, L., Goncharenkо, N. & Demіanenko, K. (2022). Assessment of Competitiveness of Confectionery Enterprises for the Needs of Ecological Management. Management Systems in Production Engineering, 30(1) 27-37. https://doi.org/10.2478/mspe-2022-0004.

Madapusi, A. & Miles, G. (2011). Routines in enterprise application systems. Management Research Review. 34(1). 75-97. https://doi.org/10.1108/01409171111096487.

Mascarenhas, A. C. Q. & Barbosa, A. C. Q. (2019). Gestão de recursos humanos sustentável e responsabilidade socioambiental: uma agenda para debates. Revista de Administração de Empresas. 59(5), 353-364. https://doi.org/10.1590/S0034-759020190505.

Mendez, S. Y. (2013). Matéria ABNT - Metodologia, Método e Técnica. Recuperado em 24 de novembro de 2019 de: .

Pagliarussi, M. & Leme, M. A. (2020). The institutionalization of management control systems in a family firm. Quantitative Research in Accounting & Management. 17(4), 649-673. https://doi.org/10.1108/QRAM-12-2019-0128.

Parast M. M. & Safari, A. (2022). Enhancing the quality and competitiveness of small businesses: A pooled cross-sectional analysis. International Journal of Production Economics, 246, apr. https://doi.org/10.1016/j.ijpe.2022.108410.

Porter, M. (1979). How competitive forces shape strategy. Harvard Business Review. 57(2). 137-145. ISSN: 0017-8012.

Prodanov, C. C. (2013). Metodologia do trabalho científico: métodos e técnicas da pesquisa e do trabalho acadêmico (2ªed.). Novo Hamburgo: Feevale. ISBN: 978-85-7717-158-3.

Ribeiro, J. A., Gonçalves, C. A., Souza, G. F. M., Borges, F. R. F., Barakat, L. L. & Veiga, R. T. (2009). Competências essenciais como fator determinante de competitividade em ambientes hipercompetitivos: um estudo do setor de telefonia celular de Minas Gerais. REGE - Revista de Gestão da USP. 16(1), 51-57. ISSN: 2177-8736.

Saranga, U., George, R., Beine, J. & Arnold, U. (2018). Resource configurations, product development capability, and competitive advantage: An empirical analysis of their evolution, Journal of Business Research. 85, 32-50. https://doi.org/10.1016/j.jbusres.2017.11.045.

Shulz, S. A. & Flanigan, R. L. (2016). Developing competitive advantage using the triple bottom line: a conceptual framework. Journal of Business & Industrial Marketing. 31(4), 449-458. https://doi.org/10.1108/JBIM-08-2014-0150.

Schwarz, J.O., Ram, C. & Rohrbeck, R. (2019). Combining scenario planning and business wargaming to better anticipate future competitive dynamics. Futures, v 105, p 133-142, 2019. https://doi.org/10.1016/j.futures.2018.10.001.

Tsai, P. H., Chen, C. J. & Yang, H. C. (2021). Using Porter´s diamond model to assess the competitiveness of Taiwan´s Solar Photovoltaic Industry. SAGE Open. Jan 2021. https://doi.org/10.1177/2158244020988286




Copyright (c) 2022 European Journal of Applied Business and Management

 

European Journal of Applied Business and Management

ISSN: 2183-5594

DOI: https://doi.org/10.58869/EJABM

Indexing:

EBSCO | CROSSREF | GOOGLE SCHOLAR | LATINDEX | DRJI | ICI JOURNALS MASTER | REDIB | MIAR