O Paradoxo da Privacidade e a Utilização de Tecnologias da Internet Das Coisas

Carlos Cesar Santos, Jefferson David Araujo Sales

Abstract


RESUMO

Objetivo: O presente estudo objetivou investigar os aspectos que determinam a ação dos usuários de tecnologias da Internet das Coisas ao fornecerem informações pessoais em ambientes inteligentes.

Metodologia: Caracterizou-se como quantitativa, do tipo exploratória e descritiva, implementada por meio da pesquisa de campo, utilizando-se de um questionário autoaplicável.

Originalidade: O presente estudo apresenta os aspectos que determinam a disponibilização de dados pessoais em ambientes inteligentes por parte de usuários brasileiros, explorando o comportamento de uso de uma tecnologia em expansão, no contexto de um país de economia emergente.

Resultados: O ambiente de uso se configura como um aspecto determinante ao fornecimento de informação ao ambiente inteligente de maior influência entre os outros aspectos encontrados. Foi percebido que os usuários tendem a dedicar considerável atenção a segurança e a privacidade das informações que possuem, disponibilizando-as com ressalvas e cuidados. Contudo por vezes, transferem a responsabilidade pela segurança das informações para terceiros, buscando reduzir ao máximo o número de critérios a serem analisados antes de tomar a decisão de disponibilizar seus dados.

Implicações práticas: Numa perspectiva interdisciplinar, este estudo apresenta contributos para o campo da gestão ao fornecer sustentação teórico-empírica para a criação de estratégias de captação de informação e melhoria na experiência dos clientes.

Limitações da investigação: A principal limitação foi a amostra utilizada, recomenda-se que novos estudos sejam realizados para investigar em outros países com contextos culturais e econômicos diferentes, a fim de observar se os aspectos encontrados na amostra brasileira se repetem.

Palavras-chaves: Internet das Coisas; Privacidade; Ambiente Inteligente; Paradoxo da Privacidade.



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References


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