Effect of Strategic Leadership and Strategic Thinking on Firms’ Competitive Advantage: Evidence from Fast Moving Consumer Goods Sub-Sector

Saidi Adedeji Adelekan


Purpose: This study examines the effect of strategic leadership and strategic thinking on the competitive advantage of fast moving consumer goods (FMCG) in Nigeria. The study employed survey research design, by administering structured questionnaire on members of staff of seven FMCG.

Methodology: The sample size of the study was determined using Raosoft sample size determination method, at 95% confidence level and 4% confidence interval. Three hypotheses were formulated and the ordinary least square was employed in estimating the regression models with the aid of STATA version 14.

Findings: The findings revealed that strategic leadership and strategic thinking both have positive and significant effect on FMCG competitive advantage. The combined effect of strategic leadership and strategic thinking on FMCG competitive advantage equally revealed a positive and significant combined effect. The study further revealed that strategic leadership and strategic thinking have a combined adjusted coefficient of determination (adjusted R2) of 0.479, which suggest that 47.9% variation in FMCG competitive advantage is accounted for by the strategic leadership and strategic thinking. The empirical findings of this study provide evidence that strategic leadership and strategic thinking play important roles in FMCG competitive advantage in Nigeria. This imply that strategic leadership and strategic thinking can both enhance the competitive advantage of FMCG.

Originality/Value: This study is unique as it combines strategic leadership and thinking, which is the only study that examines the performance of FMCGs from the perspective of strategic leadership and thinking in Nigeria.

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