Capabilities and innovation: the moderating effect of environmental turbulence
Purpose - By using the resource-based view theory, this study develops a framework to investigate the role of organizational innovation intensity as a mediator between capabilities and export performance. Specifically, this framework analyzes the consequences of marketing and technological capabilities and focuses on the relationships between marketing and technological capabilities, organizational innovation intensity, and export performance. In addition, we examine whether the effects of capabilities on innovation are moderated by high vs. low technological and market turbulence.
Design/methodology/approach - The study draws on data collected by an online questionnaire in a sample survey of 471 exporting manufacturing firms. A structural equation model was used to test the hypothesis.
Findings - The findings demonstrate that marketing and technological capabilities have a significant impact on organizational innovation intensity, which in turn has a positive effect on export performance. More specifically, the study reveals that organizational innovation intensity has an important mediating role in the relationships between marketing and technological capabilities and export performance. Moreover, marketing capabilities have a stronger impact on innovation and export performance than technological capabilities. In both high vs. low technological turbulence, the innovation effects of marketing capabilities are higher than the effects of technological capabilities. Market turbulence does not moderate the relationship between capabilities and organizational innovation.
Originality/value - The study contributes to the literature by examining the mediating role of organizational innovation intensity in the marketing capabilities-export performance and technological capabilities-export performance relationships. This paper offers new insights on how marketing and technological capabilities contribute to superior export performance.
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