Risk Management from the Perspective of Startups

Bruna Villa Todeschini, Andres Sosa Boelter, Joana Siqueira de Souza, Marcelo Nogueira Cortimiglia

Abstract


Purpose: This study sought to present how startups relate to risk management concepts and practices to identify appropriate tools for the context of startups.

Methodology: Data were collected in two stages, first with face to face interviews and then with an online survey to analyze how startups think and act about risks. After that, data was descriptively analyzed and a Pearson correlation was generated to verify patterns in the risk analysis process in the startups. Finally, a risk management method adapted to the context of startups was suggested to facilitate the use in this type of company.

Findings: As results of this study, it was found that startups view the concept of risk in different ways and that the lack of familiarity with this topic and the empiricism while analyzing risks are independent of the operating time and capital invested in startups, but those which have a consolidated strategy have also better structured risk management processes.

Limitations: The sample size used in the research is considered a limitation and may be expanded in future works for better understanding the startups environment.

Practical implications: Startups can use this study, mainly the adaption suggested in section five, to better structure their risk management processes.

Originality/value: Literature regarding risks management does not often include the innovation context of startups, which are companies that deal all the time with high risk decisions. This study seeks to help to fill this gap in the literature.

 

Keywords: Risk, Startup, Risk Management, Innovation.

 

 

[PT]

Título: "Gestão de riscos na perspectiva de startups"

Resumo

Objetivos: Este estudo procurou apresentar como as startups se relacionam com os conceitos e práticas de gerenciamento de riscos para identificar ferramentas apropriadas para o contexto das startups.

Metodologia: Os dados foram coletados em duas etapas, primeiro com entrevistas presenciais e depois com uma pesquisa on-line para analisar como as startups pensam e agem sobre os riscos. Em seguida, os dados foram analisados de forma descritiva e gerada uma correlação de Pearson para verificar padrões no processo de análise de risco nas startups. Por fim, sugeriu-se um método de gerenciamento de riscos adaptado ao contexto de startups para facilitar o uso nesse tipo de empresa.

Resultados: Como resultados deste estudo, verificou-se que as startups encaram o conceito de risco de diferentes maneiras e que a falta de familiaridade com esse tópico e o empirismo ao analisar os riscos independe do tempo operacional e do capital investido nas startups, mas aqueles que possuem uma estratégia consolidada, também têm processos de gerenciamento de risco melhor estruturados.

Limitações: O tamanho da amostra utilizada na pesquisa é considerado uma limitação e pode ser expandido em trabalhos futuros para melhor compreensão do ambiente de startups.

Implicações: As startups podem usar este estudo, principalmente a adaptação sugerida na seção cinco, para estruturar melhor os seus processos de gestão de risco.

Originalidade/valor: a literatura sobre gerenciamento de riscos nem sempre inclui o contexto de inovação das startups, que são empresas que lidam o tempo todo com decisões de alto risco. Este estudo procura ajudar a preencher essa lacuna na literatura.

 

Palavras-chave: Risco, Startup, Gerenciamento de Riscos, Inovação.


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