Technological entrepreneurship applied to Green Spaces and Ecotourism

Ana Cardoso, Bruno Sousa, Ana Cunha


Purpose: This study aims to present a development project using technological tools that promote guided visits to green spaces, expanding users’ knowledge over different dimensions, from botanical to cultural. These tools mainly promote interaction and may have an impact in ecotourism.

Design/methodology/approach: In order to develop this project there were designed the technologic tools contents, selected places able to provide those contents, performed market studies with inquiries for potential users and clients and conducted a product development analysis.

Findings: In the development of the project there have been established many conclusions, mainly related to distinguishing clients from users, assessing general care for greens spaces and creating appealing tools containing features that interest people.

Originality/value: The most valued distinctive characteristic is exactly the ambition of designing tools that interact with the users. In this way, these technologies go beyond the compiling of data for scientific knowledge, creating interactivity through their features such as routings.


Keywords: plants; biodiversity; environment; ecotourism; sustainability; entrepreneurship.

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