Tendencias de Cambio en los MBA de España y Latinoamérica

Jesus Rodriguez-Pomeda, Fernando Casani, Raquel Galindo-Dorado

Abstract


Objetivo: Explorar la visión de un grupo de directivos españoles sobre los retos principales que ha de abordar la adaptación de los actuales programas MBA (Master in Business Administration, o Máster en Administración de Empresas) a los requerimientos de los negocios en este siglo.

Diseño/metodología/enfoque: Con la metodología y caracterización de un estudio previo de la Harvard Business School en colaboración con el International Academic Program-Universidad Autónoma de Madrid referido a Latinoamérica, se realizan 22 entrevistas en profundidad, cuyo análisis cualitativo (junto con un estudio estadístico descriptivo) permite comparar qué retos para la adaptación de los MBA considera prioritario cada grupo (directivos y decanos latinoamericanos, directivos españoles).

Resultados: Como principal resultado, se establece que los directivos consultados reclaman cambios drásticos en la formación que proporcionan los MBA.

Implicaciones prácticas: servir de reflexión útil para todo proceso de rediseño de programas MBA, especialmente en España y Latinoamérica.

Originalidad/valor: Reside en su carácter pionero con respecto al propósito aplicado a una serie de escuelas de negocio latinoamericanas comparándolo con las visiones de varios directivos españoles. 

 

Palabras clave: MBA (Master in Business Administration), directivos, educación, España, Latinoamérica.

 

 

[ENG]

Title: "Exchange Trends in the MBAs in Spain and Latin America"

Abstract

Objective: To explore the vision of a group of Spanish executives on the main challenges that the adaptation of the current MBA programs (Master in Business Administration, or Master in Business Administration) to the business requirements in this century must address.

Design/methodology/approach: With the methodology and characterization of a previous study of the Harvard Business School in collaboration with the International Academic Program-Autonomous University of Madrid referring to Latin America, 22 in-depth interviews are conducted, whose qualitative analysis (together with a descriptive statistical study) allows comparing what challenges for the adaptation of the MBA considers each group a priority (Latin American executives and deans, Spanish executives).
 
Results: As a main result, it is established that the managers consulted demand drastic changes in the training provided by the MBA.

Implications: serve as a useful reflection for any process of redesign of MBA programs, especially in Spain and Latin America.

Originality/value: It resides in its pioneering character with respect to the purpose applied to a series of Latin American business schools comparing it with the visions of several Spanish executives.

 

Keywords: MBA (Master in Business Administration), executives, education, Spain, Latin America.

 


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